A strategy of invention and acquisition has moved Evernote into the major league of application vendors: the note-taking software company has announced that it has reached 100 million users.
As well as growing organically, the company also made some crucial purchases along the way, picking up the annotating and sketching application Skitch in 2011 and the handwriting app Penultimate in 2012.
While its core note-taking app remains Evernote's most popular product, Skitch added 16 million users and Penultimate 10 million to the company's customer base.
CEO Phil Libin said: "There are two ways to look at this, on the one hand, there are more than 100 million people whose lives have been touched... by something we made. On the other hand, there are still about 7 billion people who've never used any Evernote product."
Evernote is headquartered in the US, but has built up a significant user base outside its home turf: it now has 35 million users in the Asia Pacific region, and 31 million users in EMEA. In contrast, Evernote has 27 million users in the US and Canada.
The company has raised some $250m in venture and other capital to date, and Libin is expected to take the company public in the next couple of years.
At the company’s developers' conference in San Francisco last year, Libin made it clear that his aim was to grow theas quickly as possible. And earlier this month the company announced which will allow that the business social network to combine its Rolodex app with Evernote's products.