ExactTarget rolls out social media management platform

Summary:The Salesforce-powered Radian6 Buddy Media Social Studio is an enterprise-class social media management system for marketing collaboration, engagement, publishing and analytics.

Saleforce.com's ExactTarget Marketing Cloud is hoping to shake up social content marketing with Tuesday's launch of Radian6 Buddy Media Social Studio, an enterprise-class social media management system for marketing collaboration, engagement, publishing and analytics.

Social Studio is being touted as an open platform where any developer, ISV, customer or partner can directly build and deploy applications.

Features of the platform include the ability to set up and configure workspaces, manage collaborative calendars, schedule global content for publishing, and monitor a bevy of social channels.  

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In regards to social advertising, Social Studio users can run a social content and engagement campaign and then leverage Salesforce's Social.com for paid advertising to identify top performing content within the campaign. The top performing content is then automatically suggested for paid campaigns within Social.com.

The platform launches with a select partner program of vendors that includes Getty Images, Kontera, Nexgate, Pressly, Rallyverse, Shutterstock, ShopIgniter and Trendspottr.

Michael Lazerow, CMO of the Salesforce ExactTarget Marketing Cloud, said in a statement:

Buddy Media and Radian6 pioneered social marketing software, and we are reinventing it today with the launch of Social Studio. As social becomes more intertwined with every business, customers are using our solutions more than ever before to power social content marketing, engagement, publishing, advertising and analytics.

 Read more:

Topics: Cloud, Salesforce.com


Natalie Gagliordi is a staff writer for CBS Interactive based in Louisville, Kentucky, covering business technology for ZDNet. She previously worked as the editor of Kiosk Marketplace, an online B2B trade publication that focused on interactive self-service technology, while also contributing to additional websites that covered retail tec... Full Bio

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