Last week, I treated you to a review and analysis of recently published U.S. Patent applications.
First, some background. Well before a company releases a product or even introduces a catchy tagline for an ad campaign, they trademark or service markit. That way, it's theirs.
Getting to the good stuff, but wait.. wait...
The way the Trademark Office works, they publish trademark applications, and then there is a 30-day "Published For Opposition" period. Means what it says, says what it means: if you think that applied-for trademark or service mark impinges on yours, you can file an objection.
OK, yummy. The good stuff.
On December 7, AT&T's application for a "VOIP Is Everywhere" service mark was published. That sounds very much like a potential advertising tag line.
I'll be posting additional before-the-market trademark news as it becomes available.