Expecting moms and dads shop online for toys, fragrances, cosmetics

Would-be moms and dads are 62% more likely to look for playthings than the average online shopper, according to ComsScore Networks. The second highest retail destination for expectant parents is online fragrances and cosmetics stores, where they can buy baby products.

Would-be moms and dads are 62% more likely to look for playthings than the average online shopper, according to ComsScore Networks. The second highest retail destination for expectant parents is online fragrances and cosmetics stores, where they can buy baby products. Would-be parents were 44% more likely to visit those sites.

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