The report found Facebook reached more than half (55 percent) of the world's global audience in October 2011. Furthermore, Facebook accounted for 1 in every 7 minutes spent online around the world and 3 in every 4 social networking minutes.
While Facebook is the leading social networking site in the vast majority of countries, it is not the leader everywhere. In the beginning of 2010, Facebook was the category leader in 30 of the 43 markets that comScore reports on at the individual level. Since then, it has taken the lead in six additional countries, leaving just seven countries where it still isn't dominating: Brazil, China, Japan, Poland, Russia, South Korea, and Vietnam. As you can see in the graphs pictured below, putting aside China and Vietnam, which Menlo Park is blocked in, Facebook is quickly gaining on its competitors in each respective country.
"The emergence and widespread global adoption of social networks has vastly influenced human interaction on an individual, community and larger societal level, and underscores the convergence of the online and offline worlds," Linda Boland Abraham, comScore CMO and EVP of global development, said in a statement. "Regardless of geography, social networks are weaving themselves ever more intricately into the fabric of the digital experience, opening a world of new opportunity for business and technology."
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