Facebook, AMEX team up on SMB social media education

Summary:Five small businesses could receive up to $25,000 in cash to put their social media strategies into action.

American Express is repeating a promotion it ran last year to encourage small businesses to use Facebook.

The second annual "Big Break for Small Business" contest is meant to encourage small-business owners to become more comfortable using Facebook to connect and engage with customers.

You can enter by visiting the Facebook AMEX OPEN page and answering a questionnaire that focuses on how you would use the money to grow your business if you win.

Five businesses could receive up to $25,000 in cash to put their social media campaign ideas to the test; they will also get some "house call" consulting visits with American Express OPEN and Facebook branding experts.

Actually ANY small business that enters this contest will get some Facebook educational materials, along with $50 in Facebook advertising credits, which is why I thought it worth a mention. If you happen to be an American Express cardholder or merchant, you'll get $100 in Facebook advertising credits. Ten runner-ups will receive up to $2,500 in advertising credits.

AMEX is working closely with Twitter on a similar program. Since their sign-up page is still live, I'm thinking it might be worth a second look if you missed my first blog post.

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Topics: Social Enterprise


Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News. She started her journalism lif... Full Bio

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