Facebook knows how important privacy is to its users, and it wants everyone else to know it, too.
So the social network has started to roll out Privacy Checkup, an exercise that guides users through their security settings and privacy controls with step-by-step instructions.
It's an effort to simplify the network's notoriously confusing privacy options, while also providing an opportunity for Facebook to reinforce the point to its users that their privacy is a top priority.
Facebook tested Checkup with a small group of users after first announcing plans for the exercise in May. But now all of the network's 1.3 billion users will see the privacy prompt over the coming weeks when they log in to their accounts.
Since it's an opt-in process, those who click "Let’s do it!" in the Checkup pop-up window will review controls for who can see their posts, which third-party apps they've linked to their account, and what personal information is included in their bio. None of the controls are new — they're simply being showcased.
Given Facebook's historically rocky history with user privacy, marked most recently by aagainst the social network's Irish subsidiary for allegedly violating the European Union's privacy law, it's likely that the company will continue tweaking its approach to the matter until the perception of dodgy privacy practices finally goes away.