Facebook engineers reveal how Parse fits into Platform, B2B strategies

Summary:Facebook engineers describe how the social network can serve as a "horizontal tier" that connects its global user base with third-party applications.

Purdy followed up by reiterating that with the Parse merger, the key is making apps "cross-platform" for all people.

Therefore, the benefits to App Services, according to the Facebook Platform team, are threefold: Developers should be able to easily build cross-platform apps. Users should be able to interact with contacts on any device, and Facebook plainly gets more cross-platform apps within its ecosystem.

"We believe that applications and application experiences that focus on users are just simply better, and we knew that we couldn't build all of those experiences." admitted Purdy.

To grasp how the Facebook Platform has grown since 2007, Purdy highlighted social gaming, citing that there are approximately 250 million people playing games on Facebook every month.

He added that more than 550 million people have personalized experiences (related to Facebook) on apps and sites each month, whether it be from sharing content or logging in to a website via Facebook Connect.

Speeding up to 2011 when the Open Graph was introduced at F8, Purdy explained that the evolution to this step unleashed new possibilities for third-party developers while enabling users to share the stories they want to share on or from third-party sites.

"We believe that applications and application experiences that focus on users are just simply better, and we knew that we couldn't build all of those experiences." admitted Purdy.

Purdy said that there are now more than one billion stories from apps and sites shared each day.

But over the last year, Facebook leaders ( most notably CEO Mark Zuckerberg ) have been most vocal about the mobile-first movement .

In 2012 alone, Facebook pushed out iOS 6 integration, a native Facebook login dialog, and mobile install ads.

The last of which, Purdy suggested, might present the most value of anything Facebook has released for third-party developers to date.

Topics: Social Enterprise, Apps, Data Management, Software Development, Web development

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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