eBay has announced that Katie Mitic, who currently leads Platform and Mobile Marketing for Facebook, is joining the company's board of directors. Her appointment expands eBay's board to 12 directors, 10 of whom are independent.
Mitic's responsibility is to shape and grow innovative products for over 2 million developers and businesses that engage with the 800 million active users. She also serves on the board of Special Olympics International.
Prior to joining Facebook, Mitic served as Senior Vice President of Global Product Marketing at Palm, where she oversaw hardware and software product management and marketing, as well as business and corporate development, by launching of new mobile devices, one of the industry's earliest mobile app stores and developer programs, and global distribution channels and partnerships. Before that, she served as Vice President and General Manager at Yahoo, managing strategic global businesses including Yahoo Mail, Yahoo Small Business, and Yahoo Personals.
Mitic has also been involved in a variety of start-ups and venture capital, and is active in the entrepreneurial community, serving as an advisor and as a director to a number of fast-growth companies and innovative organizations. She holds a BA from Stanford University and an MBA from Harvard Business School.
"We are delighted to add such strong technology expertise and leadership to our board. Katie has great experience in building innovative global platforms, products and services," eBay President and CEO John Donahoe said in a statement. "Her expertise will be a tremendous asset for eBay as we focus on enabling the future of commerce and changing how consumers shop and pay with our global platforms. We are delighted to add such strong technology expertise and leadership to our board."
Four months ago, Netflix co-founder and CEO Reed Hastings joined Facebook's board of directors. Last month, Netflix was one of 17 companies on the official list of partners for Facebook's new brand of social apps.
Since this is a Facebook executive joining eBay's Board of Directors, and not the other way around, I would think eBay is interested in leveraging Facebook on its website, as opposed to launching a Facebook app. In fact, a recent rumor suggests Facebook and eBay's PayPal are going to announce something bigger than they've ever done before next week.
I have contacted Facebook for comment on this article.
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