Facebook is expanding its New York City offices with the addition of a design team, according to reports on Tuesday.
While it isn't clear how many people Facebook will be recruiting for this division, AllThingsD reported that the new design team will work with the advertising unit on various monetized products.
Additionally, an unnamed Facebook spokesperson told Inside Facebook that one of the objectives here is "to create advertising tools that help businesses use our platform effectively, while ensuring that advertising is complimentary to the Facebook experience for users."
The move follows one year after Facebook chief operating officer Sheryl Sandberg announced that the world's largest social network would be adding an engineering team to the NYC base during a media event with New York City Mayor Michael Bloomberg and U.S. Senator Charles Schumer (D-NY).
Big themes at that event included both asserting Facebook's interest in New York City as an East Coast hub while also framing New York City as a strong competitor to Silicon Valley in attracting top tech companies.
The midtown Manhattan location currently has approximately 150 employees, while the Menlo Park, Calif. headquarters hosts more than 3,000. The Menlo Park design team, in particular, retains a reported 90 employees.