Facebook Home downloaded 500,000 times in 10 days

Summary:Will future updates to Facebook Home slow down the one star reviews it's currently getting?

It's been just over a week since Facebook released Facebook Home on Google Play , and the app has already been downloaded over 500,000 times.

The app's move into the 500,000 to one million download category was first noticed on Sunday by mobile analyst Benedict Evans.

The downloads represent only a fraction of Facebook's estimated one billion users and are still far behind the Google Play download figures for the standard Facebook app, Facebook Messenger, and Facebook-owned Instagram, which have all reached between 100 million and 500 million downloads.

Given Facebook Home's limited support for select, popular devices , it's hard to say whether the number of downloads is good or poor. However, the app is currently receiving a lot of one out of five star reviews from users. At present, one star reviews for Home dominate, whereas five stars is the most common review on Google Play for the Facebook and Facebook Messenger apps.

Still, Home gives Facebook another way to improve its penetration on Android as its mobile app user base edges towards half of the company's total.

Earlier this year, Evans noted that in Q3 2012, Facebook had 470 million mobile app users, up from 240 million a year earlier. However, while Facebook's app achieved about 70 percent penetration of the iOS user base, it only reached 40 percent of the Android user base. Meanwhile, users accessing Facebook through the mobile web was flat.

Facebook’s Messenger also appears to have grown quickly in the past six months, with Evans noting that the app had 53 million app users on iOS and Android, with around 30 million coming from Android. According to Google Play stats, Messenger on Android alone has now been downloaded over 100 million.

Topics: Social Enterprise, Android, iOS


Liam Tung is an Australian business technology journalist living a few too many Swedish miles north of Stockholm for his liking. He gained a bachelors degree in economics and arts (cultural studies) at Sydney's Macquarie University, but hacked (without Norse or malicious code for that matter) his way into a career as an enterprise tech, s... Full Bio

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.