Facebook makes B2B play with Parse acquisition

Summary:The social network has a new revenue stream in the making as it hones up on offering cross-platform services aimed at developers.

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Facebook made a big splash on Thursday by promoting the news that is in the process of purchasing Parse, a startup with a cloud-based platform of scalable cross-platform services and tools for developers.

More importantly, those are tools designed for development on iOS and Android devices.

This deal comes at a time when Facebook is busy pushing out its mobile-first strategy , most evident by the recent debut of Facebook Home for Android as well as the Mobile DevCon tour this spring.

See also: Software AG buys PaaS player LongJump

Facebook reps also asserted via email that "this is an acquisition – not a talent deal."

Bottom line: That means Facebook wants the tools and services more than anything else, which can be turned around into a potentially major additional revenue stream. It also marks a bigger B2B play more so than ever for one of the largest consumer tech companies in the industry.

Doug Purdy, Facebook's director of developer relations, explained in a blog post on Thursday that Facebook has no plans to alter Parse's products, which was reiterated by the Parse team in a separate announcement.

By making Parse a part of Facebook Platform, we want to enable developers to rapidly build apps that span mobile platforms and devices. Parse makes this possible by allowing developers to work with native objects that provide backend services for data storage, notifications, user management, and more. This removes the need to manage servers and a complex infrastructure, so you can simply focus on building great user experiences.

The Menlo Park, Calif.-based company also said it won't be disclosing financial terms.

Image via The Facebook Developers blog

Topics: Social Enterprise, Apps, Software Development, Start-Ups, Web development

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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