The holiday shopping spree in the tech world continues.
Following the () news that it , Facebook will also be beefing up the News Feed thanks to the acquisition of SportStream.
Based in San Francisco and built by a group of self-touted "die-hard sports fans," SportStream’s patented data platform, SportsBase, provides content producers and broadcasters with customizable social media experiences via an API or HTML compents. Content providers can then aggregate, filter and display sports data in real-time.
Some of SportStream's existing clientele includes the Seattle Seahawks, Liverpool FC, and Ask.com, among others.
Justin Osofsky, vice president of media partnerships and global operations at Facebook, explained in a blog post on Tuesday that the world's largest social network plans to use SportStream's resources to "meaningfully improve the ability for all of our partners to access and utilize the insights from Facebook’s tools and APIs."
There's also a hint at how the addition of SportStream's real time data tools could step up Facebook's live TV game against Twitter.
From the 30 million people in the U.S. talking about the NFL during opening weekend to Kobe Bryant announcing his return to the Lakers via his Facebook Page earlier this month, a spirited conversation about sports is happening on Facebook both in real-time and over the water cooler the day after. We want to help people connect with their passion around sports, and the world more generally. If there is something interesting going on, people are talking about it on Facebook. From favorite television shows to breaking news, these conversations are happening on Facebook
The SportStream team added in a separate statement that they "expect to make an impact on the more than 1 billion people who use Facebook as well as the many valued sports media businesses and professionals, teams, leagues and players that use Facebook to better connect with fans."
Financial terms of the deal have not been disclosed. The SportStream team will be moving into Facebook's Menlo Park, Calif. headquarters.