Facebook opens up subscriptions to all app developers

Summary:Facebook app developers now have a chance at another revenue stream with subscriptions.

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Facebook has finally rolled out subscription options to all developers with apps on the world's largest social network.

Previously announced in June, the addition of subscriptions offers developers a chance at recurring revenue stream. Facebook's Yegna Parasuram described subscriptions on the Facebook Developers blog as a new way to grow businesses.

Developers can go about this by including updated content and/or premium experiences for a monthly fee, which will be charged to the customer in his or her local currency. But developers will continue to receive payouts in U.S. dollars.

As a way to further entice users into signing up for subscriptions, developers can offer free trials for however long they determine the trial to last.

Note that developers receive 70 percent of the revenue, while Facebook takes the remaining 30 percent.

Facebook users can pay for subscriptions via credit card or PayPal, and they have the right to cancel from their account menus. However, Facebook recommends that developers include a cancel button somewhere, which would probably be a decent customer service move, but this isn't a requirement yet.

To further boost the business end of subscriptions, Facebook also debuted a new payments reporting API for downloading transaction data reports. The API is necessary for downloading data about subscription purchases and refunds too.

Some of the partner companies that have already been taking part in subscriptions in beta mode include Facebook's close friend, Zynga, as well as other gaming companies such as Playdom and Kixeye.

Interested developers can sign up to use Facebook subscriptions now.

Image via Facebook Developers

Topics: Social Enterprise, E-Commerce, Software Development

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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