Facebook revamps search, eyes Google turf

Google and Facebook are already fierce ad rivals and that reality isn't going away given the social networking giant is now exposing 2 trillion public posts to its search.

Facebook on Thursday said it will surface 2 trillion public posts in its index in a move that could increase competition with Google.

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Google and Facebook are already dueling on ad relevancy and business customers. Now Facebook is improving its search index.

In a blog post, Facebook said it is updating its search across its Apple iOS, Android and desktop apps. The idea is that Facebook users will be able to see what folks are talking about with their public posts.

Facebook's update includes improved search suggestions, results with public posts and dispatches from friends and conversations. Facebook is clearly going for more engagement across public posts. The company said:

With one tap, you can find public posts about a link, see popular quotes and phrases mentioned in these posts, and check out an aggregate overview of sentiment. This feature is a first step--we look forward to people using it and giving us feedback so we can make it even better.

That reference appears to be a bit of a Twitter killer. But rest assured Google is a target. Also see: Google's ad business feeling Facebook heat

Here are the key takeaways:

  • Be very aware of what you post publicly. Public Facebook posts are open for the masses to see via the new search.
  • Facebook's real game here is to use social search as a more relevant avenue to information than Google's approach.
  • Search advertising on Facebook search is likely to follow given the 1.5 billion searches a day the social site already enjoys.

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