A feature being added in coming weeks to Facebook in the US on smartphones or tablets powered by Apple or Android software is intended to recognise songs, shows or movies based on listening, according to product manager Aryeh Selekman.
"When writing a status update — if you choose to turn the feature on — you'll have the option to use your phone's microphone to identify what song is playing or what show or movie is on TV," Selekman said in a blog post
Once activated, the audio feature searches for titles of songs, shows or films matching verses, lines or sound tracks and then lets people add the information to Facebook posts.
Music shared in a post using the technique will include the option of Facebook friends getting 30-second previews of songs.
Information added to posts about recognised TV shows will include which episode was being watched "so you can avoid spoilers," Selekman said
Facebook also said it had sealed a partnership with French advertising and public relations giant Publicis Group emphasising image and video marketing at the social network and its smartphone imagery-sharing service Instagram.
Facebook-owned photo sharing service Instagram in March landed its first deal with major ad agency Omnicom.
Facebook has maintained that Instagram's advertising strategy will involve displaying a limited number of high-quality images or videos from brands that already have a strong presence in Instagram.
Instagram's opening roster of advertisers included Adidas, Lexus, PayPal, Burberry and Ben & Jerry's ice cream.