Facebook is reportedly planning an initial public offering in April or June 2012 with the goal of raising $10 billion.
The Wall Street Journal reported that Facebook is in discussions with the Securities and Exchange Commission about an IPO.
If successful, Facebook would raise about $10 billion and be valued at $100 billion. The company also has a prospectus ready to roll at any time.
It has been fairly obvious for a while that Facebook would go public in 2012. The biggest question is whether Facebook missed its window to maximize its funding.
To put Facebook's $100 billion potential valuation in perspective consider the following:
- Cisco is valued at $96.8 billion as of market close.
- Intel is worth $119.46 billion.
- Facebook would be worth about half of Google's market cap of $190 billion. Microsoft's market cap is $209 billion.
- Disney is worth $61 billion.
- Amazon is worth $88.3 billion.
In other words, Facebook will be in a rich neighborhood among tech companies.