Facebook's Android play could be boon for HTC

Summary:Should HTC be Facebook's hardware partner for a social phone the smartphone maker could get a revenue boost and more scale to compete with Samsung.

HTC is an underdog in the Android landscape, has to battle Samsung's scale and Apple's knack for design. It's a tall order that could be made a bit easier with the help of Facebook.

According to a Facebook invitation, the company will outline its new home on Android April 4.

fbandroid

 

Reports from TechCrunch and a few others are betting that Facebook's Android overlay would go along with HTC hardware. If these reports play out, HTC would likely see unit volume pick up and perhaps even have a hit on its hands.

A Facebook phone business model could look like Google's Nexus program. Facebook would embed natively social features on a device's home screen and hardware makers would line up as a partner.

For HTC, there's not much to lose. The company needs to make a few big bets to juice revenue growth.

More:

Topics: Android, HTC, Smartphones, Social Enterprise

About

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.