Facebook's Parse is building a team in London to support the growing number of new developers using the service in Europe, the Middle East and Africa.
Over the past year, Parse said 140,000 new developers started using the platform, with an estimated 50 percent of those being outside the U.S.
Parse is a cloud-based platform of scalable cross-platform services and tools for developers, providing components and frameworks for mobile developers to do things like push notifications easily without managing back-end infrastructure. Parse was created to ease the frustration that goes with native development in iOS and Android.
Facebook acquired Parse, a former Y combinator company started in 2011, last year. The Parse London team will be based out of Facebook's London office.
Parse's founder and chief Ilya Sukhar said on the company blog that they are on the hunt for engineers, partner managers and partner engineers to help build the next big Parse products and "work directly with the biggest app developers in Europe, helping them to build awesome cross-platform apps using Parse."
At Facebook's recent F8 summit, Sukhar outlined plans to grow Parse's user base even more by revising its pricing scheme to offer free analytics forever, as well as expanding limits for push notifications and calls.