Facebook's Q4: Beats estimates, modest user base growth, mobile ads surge

Facebook ended the year with roughly 1.39 billion monthly active users worldwide, up from 1.38 billion the previous quarter.


At the end of 2014, Facebook encouraged its multi-billion member user base to share how their year went. The social network followed up with its own review in its fourth quarter earnings report on Wednesday.

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The Menlo Park, Calif.-headquartered company reported a net income of $701 million, or a quarter per share (statement).

Non-GAAP earnings were 54 cents per share on a revenue of $3.85 billion, up 49 percent annually.

Wall Street was looking for earnings of 49 cents per share on top of revenue of $3.77 billion.

Net income for the full year 2014 was $2.94 billion with revenue of $12.47 billion, up 58 percent year-over-year.

Facebook ended the year with roughly 1.39 billion monthly active users worldwide, up from 1.38 billion the previous quarter.


But mobile continues to be the way forward for Facebook.

The number of mobile monthly active users grew by 26 percent to 1.19 billion worldwide.

Furthermore, mobile advertising accounted for 69 percent of total advertising revenue -- $3.59 billion -- in Q4, up from 53 percent the same time last year.

For the first quarter of 2015, Wall Street expects Facebook to deliver earnings of 40 cents per share with revenue of $3.53 billion.

Facebook has already kicked off the new year with a number of new initiatives designed to further grow its global user count even more -- namely in the workplace.

The social media conglomerate continues to tease Facebook at Work from an in-house concept to a publicly-available platform. On January 14, Facebook said it would be releasing Facebook at Work beta apps for iOS and Android.

This new version of Facebook is expected to resemble the original version, stocked with events, messaging, and the familiar news feed. However, Facebook promises at least two major differences: Facebook at Work will be ad-free and won't track corporate user data.

A few days later, Facebook announced intentions to open source deep learning modules for the Torch artificial intelligence project, which could speed up AI technology and make it more accessible to developers and corporations.

Slides via Facebook Investor Relations


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