Fastest growing US Web categories in December 2007

The consumer goods category once again saw significant growth gaining 23% to nearly 36 mln visitors, according to comScore. OfficeMax led the category with 15.3 mln visitors, up 170%. Other consumer goods sites achieving growth included QVC Sites, up 3% to 6.1 mln visitors, and Hammacher Schlemmer’s site Hammacher.com, up 9%to 807,000 visitors. The retail [...]

The consumer goods category once again saw significant growth gaining 23% to nearly 36 mln visitors, according to comScore. OfficeMax led the category with 15.3 mln visitors, up 170%. Other consumer goods sites achieving growth included QVC Sites, up 3% to 6.1 mln visitors, and Hammacher Schlemmer’s site Hammacher.com, up 9%to 807,000 visitors. The retail - music category posted a 17% increase to nearly 28 mln visitors, led by Barnes & Noble with 9.3 mln visitors (up 20%), CDUniverse.com with 3.5 mln visitors (up 4%) and eMusic with 3.4 mln visitors (up 89%). December saw shipping sites jump as consumers shipped and anxiously awaited their holiday deliveries. The category rose 21% to 37 mln visitors for December, with UPS Sites leading the category with 18.3 mln visitors (up 34%), followed by USPS.com with 16.8 mln visitors (up 19%) and FedEx with 12.3 mln visitors (up 28%).


November 2007 December 2007 Growth, YTY
Total Internet : Total Audience 182,362 183,619 1%
Fragrances/Cosmetics 16,592 21,512 30
Consumer Goods 29,100 35,936 23
Jewelry/Luxury Goods/Accessories 19,688 24,036 22
Shipping 30,693 36,990 21
Retail - Music 23,846 27,933 17
Gay/Lesbian 2,043 2,367 16
Retail - Food 16,629 19,000 14
Weather 60,132 68,388 14
Sports/Outdoor 32,244 36,586 13
Flowers/Gifts/Greetings 39,753 44,594 12

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