"What makes this product so interesting is that it is the first implementation of 3D memory"
Start-up company Matrix Semiconductor has a customer for its unusual 3D memory chips. And no, it's not a major high-end computing vendor, but rather a toy company, Mattel. It's for permanently storing cartoons on a media player called the Mattel Juice Box
aimed at "tweens" (8-12 years old). While the player received an upgraded version
of the chip weeks ago, analysts from Chipworks
seem to have just got their hands on it recently.