First commerical 3D chip targets tweens

Summary:"What makes this product so interesting is that it is the first implementation of 3D memory" Start-up company Matrix Semiconductor has a customer for its unusual 3D memory chips. And no, it's not a major high-end computing vendor, but rather a toy company, Mattel.

"What makes this product so interesting is that it is the first implementation of 3D memory"
Start-up company Matrix Semiconductor has a customer for its unusual 3D memory chips. And no, it's not a major high-end computing vendor, but rather a toy company, Mattel. It's for permanently storing cartoons on a media player called the Mattel Juice Box aimed at "tweens" (8-12 years old). While the player received an upgraded version of the chip weeks ago, analysts from Chipworks seem to have just got their hands on it recently.

Topics: Hardware

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Natalie Gagliordi is a staff writer for CBS Interactive based in Louisville, Kentucky, covering business technology for ZDNet. She previously worked as the editor of Kiosk Marketplace, an online B2B trade publication that focused on interactive self-service technology, while also contributing to additional websites that covered retail tec... Full Bio

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