Fitbit combines corporate wellness offerings into new group health program

Fitbit is launching a new wellness program aimed at combining the company's wearables-based health offerings for businesses, weight loss clinics, health insurers, and clinical researchers.

The fitness tracker giant said Fitbit Group Health provides software and services for organizations looking for strategies to implement wellness programs and other digital health initiatives.

Essentially, the program brings all of Fitbit's corporate wellness offering under one umbrella, making it easier for Fitbit to market them and for organizations to procure them.

"The launch of Fitbit Group Health is a natural evolution for us, given our success in the corporate wellness category. It positions the company to integrate more deeply into the population health space," said Woody Scal, Fitbit's chief business officer.

Scal added that Fitbit has already begun expanding its technology through channels such as health plans.

Fitbit is also introducing the Wellness Insighter service, which the company says helps HR teams evaluate the efficacy of corporate wellness investments with data comparable against that of industry peers. The service is delivered in partnership with market research firm Ipsos and will be available later this year.

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