Five years ago: Yahoo! profitable again

Yahoo! is helping to restore the respectability of Internet stocks by reporting its second straight quarterly profit

First published 10 April, 1997

Yahoo! is helping to restore the respectability of Internet stocks by reporting its second straight quarterly profit, albeit a small one. The Web search and directory outfit made $210,000 on revenues of $9.5m (up from a year-ago figure of $1.7m) for its January-March first quarter.

Yahoo! said the first quarter is traditionally a slow one for advertising - the source of most Yahoo! revenues - but added that ad sales were up. Yahoo! now has a roster of over 700 advertisers. Traffic was also up: to 30 million page views per day in March, the firm claims.

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