Foldera: Measure twice... cut once.

Taking a decidedly different approach to what's becoming a sorry standard, Foldera CEO Richard Lusk sent an e-mail message announcing... that the highly anticipated service is still building out the infrastructure to launch properly. In recent weeks and months we have all seen a number of online applications and services buckle and break under the tidal wave of initial demand.

Taking a decidedly different approach to what's becoming a sorry standard, Foldera CEO Richard Lusk sent an e-mail message announcing... that the highly anticipated service is still building out the infrastructure to launch properly. In recent weeks and months we have all seen a number of online applications and services buckle and break under the tidal wave of initial demand. Foldera seems determined to avoid this, hewing to the truism that you never get a second chance to make a first impression.

We've been completely blown away by your demand for and interest in Foldera. As gratifying as all this attention and demand has been, however, they do present some challenges.

To put it simply, we didn't have the firepower in our datacenter to handle the sort of demand indicated by so many registrations. The last thing we wanted to do was under-serve you our users -so we've been working like mad days, nights, even weekends to move additional hardware into the datacenter so we could be certain we had the infrastructure required to handle the load in a responsible way.

This also gave us additional time to continue to refine the GUI based upon your suggestions and we think you'll really like the results. Within several weeks we intend to begin releasing substantial numbers of account credentials in a staggered cycle based on the order in which you signed up. Hopefully you understand and will be patient just a little longer.
I applaud this strategy. The more forethought and preparation put into the launch, the better. It just makes good sense to improve the odds that Foldera, which has some lofty ambitions to organize all of your personal information, will provide a satisfying first-use experience and avoid frustrating the stampede of early adopters who have expressed interest in the software.

"Back in the day," this was how Google rolled out Gmail. Yes, it was frustrating waiting for an invitation -- demand was so high that some "enterprising" individuals tried to auction Gmail invites on eBay and clearinghouse sites were set up where invites could be donated to those less connected. Ah... those were innocent times.

Since then, even Google has had some bad stumbles with the launch of both Reader and Page Creator. Both services had to be taken back offline shortly after they were initially launched to deal with demand. Apparently someone at Foldera was paying attention and taking notes. Good for them.

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