Forrester: Web retailers turn to profit

Shop.org and Forrester Research reported that 70% of retailers reported positive operating margins in 2002, compared with 56% in 2001.

Shop.org and Forrester Research reported that 70% of retailers reported positive operating margins in 2002, compared with 56% in 2001. Collectively, retailers broke even in sales in 2002, up from a loss of 6% in 2001. Such growth, particularly in a recovering economy, signals that next year may be the first in which online retailers are profitable overall.

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