Fossil debuts two new smartwatches with Android Wear, a bit of style

The smartwatches, dubbed the Q Marshal and Q Wander, will be priced starting at $275 with a touchscreen display and wireless charging.

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Fossil Q Marshal

Popular watch maker Fossil has announced two new Android Wear smartwatches and a series of fitness trackers, for customers looking to add new technology to their wrist.

The smartwatches are dubbed the Q Marshal and Q Wander and will be priced starting at $275 with a touchscreen display and wireless charging. Of course, Android Wear will give users the ability to take calls, reply to texts, launch apps, and more, right from their wrist.

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Fossil Q Wander

They will come in two sizes, 44mm and 46mm, and will join Fossil's original smartwatches, the Q Founder, the Q54 Pilot, and the Q Grant.

The Q Marshal and Q Wander are designed to look like typical watches from Fossil, which many customers may consider a good thing. In the past, Fossil's smartwatches have been strictly analog with no touch features -- customers could be looking at a smartwatch and not even know it.

"All our changes to date have been direct responses to customer feedback," Jill Elliott, Fossil's chief creative officer, told Mashable. "We've learned so much from our initial launch in connected accessories and know technology is a major disruptor in many industries right now, including fashion. But to successfully merge the two, we believe you need to have the fashion design expertise and focus on it first."

Fossil also announced the Motion fitness tracker, priced at $95 with call notifications, texts, haptic vibrations, and multi-color LED lights.

The wearables are due out later this year, according to the company.

Previously, Fossil Group has said it plans to release 100 connected devices by the end of 2016 across its brands that include Michael Kors and Armani.

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