Foursquare partners with Bay Area Rapid Transit

Summary:Today, BART announced a partnership with location-based social network Foursquare.BART will award $25 promotional tickets each month for the next three months to riders chosen at random from all the riders who have logged Foursquare check-ins at BART stations, starting in November.

Today, BART announced a partnership with location-based social network Foursquare.

BART will award $25 promotional tickets each month for the next three months to riders chosen at random from all the riders who have logged Foursquare check-ins at BART stations, starting in November.

Foursquare will also supply a BART "badge" for frequent riders who checkin to the 43 stations around the bay area. BART is taking advantage of the Tips section of Foursquare by listing popular venues and things to do around BART stations as well.

This is a genius move by both BART and Foursquare because neither party really has to do anything except watch the social web. Don't be surprised if Foursquare inks more deals like this with local companies.

Make friends with me on Foursquare.

Topics: Social Enterprise, Banking, Browser, Collaboration

About

Andrew Mager is a hacker advocate at Spotify in New York City. Before moving to NY, Andrew worked at SimpleGeo & Ning in San Francisco. Previously, he was an associate technical producer at CBS Interactive. Andrew studied print & electronic journalism at Virginia Tech, where he created a student-run online news publication called Planet B... Full Bio

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