Fox Interactive pulls in NewRoo

Summary:Ross Levinsohn of Fox Interactive teased the blogosphere with promise of an acquistion during an IBDNetwork Under the Radar event on March 2. TechCrunch reports that Fox Interactive is acquiring NewRoo, a startup (not on the list of companies presenting at the event, but present in the room) that developed a real-time, customizable news aggregator.

Ross Levinsohn of Fox Interactive teased the blogosphere with promise of an acquistion during an IBDNetwork Under the Radar event on March 2. TechCrunch reports that Fox Interactive is acquiring NewRoo, a startup (not on the list of companies presenting at the event, but present in the room) that developed a real-time, customizable news aggregator. From Mike Arrington's TechCrunch post:

While this is a small acquisition for Fox, there is a clear product synergy with their Myspace and Fox Sports online properties - users of those sites can create their own music/youth related content sites in the case of Myspace, or sports related news sites in the case of Fox Sports. Given Ross’ stated infatuation with user-generated content, it isn’t hard to see how NewRoo’s technology can add to their overall strategy of generating more page views without paying for the actual content generation.

Topics: Social Enterprise

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