Fujitsu M'sia to focus on CRM market

Fujitsu (Malaysia) Sdn Bhd is going to focus on the Malaysian customer relationship management (CRM) market for the next two years, according to its director of sales.

KUALA LUMPUR--Fujitsu (Malaysia) Sdn Bhd is going to focus on the Malaysian customer relationship management (CRM) market for the next two years, according to its director of sales.

Alfred Ang said IDC Malaysia had estimated the CRM market to be worth about RM342 million (US$90.1 million) this year with projections that this figure would snowball into RM760 million (US$200 million) by 2004.

Fujitsu reckons it can grab a 10 to 15 percent share of the domestic CRM market, a percentage which is also reflective of the company's global aim in the same sector. "We are already talking to about 30 potential clients," Ang told reporters on Tuesday adding Fujitsu is going after the large to mid-sized companies to tout its CRM solutions.

Fujitsu's CRM suite consists of BroadChannel Connector (BCC), a leading PC-based package for front-end contact management while its SymfoWare Navigator does back-end customer data management with analysis by the company's TeamWare Flow product.

Ang said Fujitsu spent about RM400,000 (US$105,402) to establish its first call center in Malaysia which is currently implemented and operated by its business partner, Applied Information Management services Sdn Bhd or AIMS.

Right now, Fujitsu is offering two CRM packages to customers. The solution can be bought for RM9,999 (US$2,635) or in monthly installments for 36 months, or via an application service provider (ASP) model.

Ang said AIMS is currently offering a free three-month promotion package to customers. However the monthly subscription fee for Fujitsu's CRM solutions has yet to be determined.

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