Google Wallet is still in its infancy, but it has already secured a major partner in the retail world that could surely give the mobile payments platform a boost in the consumer market.
Enter Gap, Inc. The mega retailer is bringing Google Wallet into more than 65 Bay Area stores this week (which fits in line with Google Wallet's testing grounds in San Francisco as well as New York City), promising that shoppers will be able to pay with just one tap of their smartphones.
At first, 65 stores seems like a drop in the bucket considering Gap, Inc. has more than 3,200 stores worldwide, which consist of the Gap, Banana Republic, and Old Navy brands, among others.
But this really is just a starting point, and Gap, Inc. is a major presence in the consumer market. Other partners like Bloomingdale's are great and all, but most average consumers can't afford to shop there -- even when some items are on sale.
Additionally, those three brands can cover nearly every age and income demographic, which could end up making Google Wallet (or at least digital wallets, in general) a more enticing product for everyone.
I've actually already seen a Google Wallet payment module at the Old Navy flagship location in San Francisco a few weeks ago, and I have to admit, I wish I could have used the darn thing to pay for my purchase. (I don't have a Samsung Nexus S nor a credit card with NFC onboard.)
I don't know if it would have been any easier considering that these devices are new and are abound to run into some bugs that need to be worked out.
But still, it surely would have been a unique treat if it worked smoothly.
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