Gartner on forging its own analysts' signatures: "It won't happen again."

Summary:Yesterday, I wrote about how Gartner appeared to be stooping to new lows in order to drum up attendance for its events by making it appear as though the email invitations to those events were written and signed by its analysts (I provided an example).  As it turns out (see the update to that blog post), Gartner's marketing department was essentially forging the "signatures" of its analysts without the analysts' knowledge.

Yesterday, I wrote about how Gartner appeared to be stooping to new lows in order to drum up attendance for its events by making it appear as though the email invitations to those events were written and signed by its analysts (I provided an example).  As it turns out (see the update to that blog post), Gartner's marketing department was essentially forging the "signatures" of its analysts without the analysts' knowledge. Today, via email, I received the following from Gartner ombudsman Nancy Erskine:

From: Nancy Erskine
Sent: Thursday, September 07, 2006 1:14 PM
To: David Berlind
Subject: Your recent blog post: "Is Gartner stooping ..."

Hi David,

John brought this issue to my attention (I manage Gartner's Ombudsman Office -- you and I met at Symposium last year). I have investigated what happened with our Events Marketing staff and have found that John is right: We made a mistake in sending this email. As a result, we have taken immediate steps to ensure that this type of communication does not go out again. Thanks for drawing this to our attention.

Regards,

Nancy Erskine
Ombudsman
Gartner, Inc.

P.S. You have my permission to post my email if you wish to.

Smart move (publicly fessing up to the practice and putting the ixnay on the chances of it happening again).  Also, should that be "ombudswoman"? Or how about "ombudsperson"?

Topics: ZDNetLive

About

David Berlind was fomerly the executive editor of ZDNet. David holds a BBA in Computer Information Systems. Prior to becoming a tech journalist in 1991, David was an IT manager.

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