GE, Jason Wu team up for simple, but stylish line of pocket cameras

Fashion designer Jason Wu has become a household name since becoming a favorite with First Lady Michelle Obama, and now plenty of other people and companies are taking note. General Electric recently formed a partnership with Wu to design a colorful line of point-and-shoots named "Create."

The rainbow spectrum of pocket cams have been in the making over the last year and seem to want to attract every kind of amateur photographer, given the color options plus they're compatible with both Macs and PCs via USB.

The release is a bit mum about real specs though, other than the 12-megapixel lens and that each camera comes with at least 4GB of built-in memory. I'd like to know a little more about screen size, optical zoom, etc., and I hope this camera isn't just going for beauty on the outside.

But the fine touches don't stop at the camera body, as each model also comes with a leather camera case, a microfiber camera pouch (which doubles as a lens cleaning cloth) and wrist and neck straps.

And following the trend that designer fashions don't have to break your piggy bank (see: Target and their cabinet of high-end designer names like Rodarte and Anna Siu), these fashionable cameras are just as reasonable - granted the rest of the specs are standard. Prices start at $179.99 for the 4GB model and go up to $229.99 for the 8GB version. The Create cameras will be available starting March 16, but only via HSN.