GM may put brakes on Volt electric vehicle production (WSJ report)

Summary:Come June, the automaker may produce electric vehicles on a build-to-order basis.

General Motors is closely watching sales of its Chevrolet Volt electric vehicle and will adjust its production of the car accordingly, potentially by June, according to a report Wednesday in The Wall Street Journal.

Actually, it sounds like the company's Volt electric vehicles may be available strictly on a build-to-order basis in the future.

The revelation comes amid continued reports of disappointing electric vehicle sales to mainstream consumers. GM only sold about 7,700 Volts during 2011, missing its 10,000-vehicle projection. It also has put the brakes on its original prediction that it would sell 45,000 Volts in 2012. GM CEO Dan Akerson told attendees of the Detroit auto show this week that the automaker will only build as many Volts as it needs.

But GM executives intend to keep experimenting with electric vehicle design and pricing. "The worst thing we could do is back off the technology and the commitment because of things we can't control," GM Vice Chairman Steve Girsky told the WSJ.

[via The Wall Street Journal]

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Topics: Tech Industry

About

Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News. She started her journalism lif... Full Bio

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