GoDaddy's latest acquisition beefs up online invoicing capabilities

The cloud services giant's fifth buyout in 15 months — centered on Ronin — helps beef up its financial management services.

Web services and cloud applications provider GoDaddy has been on an acquisition spree this year : Its latest one centered on Ronin, a provider of online invoicing services.

Actually, the buyout happened in April, which means that the capabilities have already shown up in GoDaddy Online Bookkeeping, which is the latest financial management services vying for small-business mindshare. The services handle pretty much what you would expect, organizing invoices, expenses, and tax information so that business owners can spend less time on handling this sort of task. It imports information on a nightly basis from banks, credit card accounts, PayPal, eBay, Etsy, and Amazon, among others.

"Our customers love our product — but they wanted us to provide invoicing capabilities," said GoDaddy senior vice president of Business Applications Steven Aldrich. "We knew Ronin provided an unparalleled experience, so we started discussions."

Terms of the acquisition were not disclosed, but it is GoDaddy's fifth such investment in 15 months. During that time, GoDaddy also bought online bookkeeping service Outright, mobile website creation resource M.dot, promotional service Locu, and domain registry Afernic. The Ronin services have already been integrated with the Outright ones.

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