Goldman Sachs finances cloud-based integrated marketing platform

Summary:Infusionsoft is getting $54 million in growth capital to accelerate development of its software, which combines sales, marketing and CRM functions.

Last July, I wrote about the work being done by cloud software vendor Infusionsoft to go beyond CRM to offer an integrated sales and marketing platform for small businesses.

This week, the company has scored a $54 million deal with Goldman Sachs for growth financing to accelerate product development, grow its partner and education programs, and expand internationally.

To date, Infusionsoft has received $70 million in funding. Along with Goldman Sachs, Mohr Davidow Ventures and Signal Peak Ventures are major investors in the Chandler, Ariz., company.

"We believe Infusionsoft is the market leader in delivering an all-in-one sales and marketing software solution for true small businesses," said Raheel Zia, managing director for Goldman Sachs. "Infusionsoft is a proven partner in working with small businesses, and Goldman Sachs is pleased to be an investor in this highly innovative and unique company in the software as a service industry."

Infusionsoft now has more than 12,000 small-business customerswho have collectively captured more than 40 million new leads using its cloud software applications. Approximately $1.5 billion in e-commerce transactions have been processed through the company's shopping cart module.

Topics: SMBs, Cloud

About

Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News. She started her journalism lif... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.