E-commerce Web software developer Goodsie has created a new application that allows retailers to extend their online stores into Facebook.
The new feature is integrated in the e-commerce platform's management interface and can be initiated with just "a few clicks," according to the company. "As an increasing number of consumers use Facebook to discover new brands and products, it's critical for retailers to reach shoppers where they are spending such a large percentage of their time online," said Jonathan Marcus, Goodsie founder and CEO.
Intellectually speaking, this makes sense, but I do have to ask: How many people reading this have actually made a product purchase from within Facebook? It hadn't really occurred to me, although I know many small businesses have set up shop within the social network.
Two other new feature of the platform: the ability to accept major credit cards using the Authorize.net or Braintree payment gateways and the ability to charge tax on a per-product basis.