Google adds ad-tracking opt-out extension to Chrome

Summary:The company's Chrome extension will allow users to tailor the personalisation of ads, following Mozilla's push for do-not-track features for browser privacy

Google on Monday launched a feature in its Chrome browser that allows users to permanently opt out of ad tracking cookies.

Chrome ad opt-out

The Chrome Keep My Opt-Outs extension allows users to tailor the personalisation of ads. Credit: Google

The Keep My Opt-Outs feature, an extension for Chrome, can allow a user to opt out or tailor the personalisation of ads.

The search giant's move comes as rival Mozilla is also exploring features to make it easier to opt out of behavioural targeting. The US Federal Trade Commission has pushed for a 'do-not-track' mechanism to better guard privacy.

For more on this ZDNet UK-selected story, see Google launches new Chrome privacy feature, Keep My Opt-Outs on

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Topics: Security


Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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