Google applies to put more LOLs into domain names

Summary:Google has applied for a whole raft of new generic top-level domains (TLDs), including .lol.

Google has applied for a whole raft of new generic top-level domains (TLDs), including .lol.

Half of the world's websites are still on the .com domain, created in 1984, despite the regular addition of new generic TLDs, the company said.

"Given this expansion process, we decided to submit applications for new TLDs, which generally fall into four categories," Vint Cerf, Google's chief internet evangelist, wrote in a blog post on Thursday.

Among the domains that Google would like to register are those relating to its trademarks including, unsurprisingly, .google, as well as those that relate to other areas of its business, such as .docs.

Google has also sought to add "domains that will improve user experience", including .youtube, in order to "increase the ease with which YouTube channels and genres can be identified".

And, in good news for those with a fondness for photos of cats with badly spelled captions, the final category of domains that Google would like to register are "domains we think have interesting and creative potential, such as .lol", Cerf wrote.

Google declined to provide a full list of generic TLDs it had hoped to register, leaving the question of whether .omg was deemed similarly interesting and creative enough still unresolved.

"By opening up more choices for Internet domain names, we hope people will find options for more diverse—and perhaps shorter—signposts in cyberspace," Cerf concluded.

Posted by Jo Best

Topics: Tech Industry

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