Google bins Social Graph in 'New Year' cull

Google has announced that it will phase out a number of products in 2012, including its Social Graph API.The Social Graph API allows developers to tap into Google's data about the publicly viewable connections between people and their pages, and to use this data in their apps.

Google has announced that it will phase out a number of products in 2012, including its Social Graph API.

The Social Graph API allows developers to tap into Google's data about the publicly viewable connections between people and their pages, and to use this data in their apps. The company is running down its activity with the API and will pull it completely on 20 April, Google said in a blog post on Friday.

Google said it was "taking a hard look at products that replicate other features, haven't achieved the promise we had hoped for or can't be properly integrated into the overall Google experience."

Google Message Continuity, a cloud email disaster recovery product for customers running on-premise Microsoft Exchange, will be axed after customer contracts run out, said Google. The company 'encouraged' customers to shift to Google Apps as a messaging platform.

The Picnik online photo editor will be retired on 19 April. Premium customers will be refunded, said Google.

The Needlebase data management platform will be axed on 1 June, and may be integrated into other Google projects.

Urchin web analytics will only be available in an online version after March, when the client-hosted version will no longer be available.

Google will open-source Sky Map, its location-based astronomy app. Students from Carnegie Mellon University will develop Sky Map in student projects.

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