Google buys dMarc Broadcasting

Google has purchased dMarc Broadcasting -- a privately held radio advertising firm -- was purchased by Google for $102 million with extra payments which could reach up to $1.14 billion.

Web search company Google Inc. said on Tuesday it agreed to pay $102 million for radio advertising firm dMarc Broadcasting Inc., in a deal that could eventually be worth up to $1.24 billion.
Privately held dMarc of Newport Beach, California connects advertisers to radio stations through an automated advertising system, simplifying the process of selling, scheduling and delivering ads, said Google, of Mountain View, California.

I wonder what it will be like to advertise through Google on radio?  More on that in a future post.