Google buys enterprise BYOD startup Divide

Summary:Android might be more BYOD-friendly soon thanks to a new acquisition at Google this week.


Android might be more BYOD-friendly soon thanks to a new acquisition at Google this week.

Read this

Android invades the desktop

Computer makers are suddenly obsessed with putting a smartphone operating system on PCs. Here’s why it may not be such a crazy idea.

The Internet giant is buying Divide, a New York City-based startup with one of many cloud-based mobile device management platforms out there that aim to satisfy BYOD dreams.

That would be offering a service touted to both comply with corporate BYOD policies without compromising individual employee privacy and freedom with said devices.

Supporting both Android and iOS up until now, Divide has been garnering attention and accolades for its platform thus far, including being named by Time Inc. as one of the top 10 New York City startups to watch in 2012 as well as being included in Gartner's "Cool Vendors in Security" roundup that same year.

The Divide team confirmed the merger in a brief blog post on Monday morning.

Founded in 2010 by former Morgan Stanley mobile IT executives, the company formerly known as Enterproid reiterated its original mission as one dedicated to developing "the best mobile experience at work."

Beyond a note about joining the Android team, details are minimal as to how Divide's resources, technology and/or talent, will be used at Google.

Financial terms of the deal have not been disclosed.

Image via Divide

Topics: Mobility, Enterprise Software, Google, Social Enterprise, Start-Ups


Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider,, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for, Irish Americ... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.