Google buys PostRank analytics firm

Summary:The web giant has bought Canadian start-up PostRank, which specialises in software that analyses user-generated content on the internet

Google is beefing up its social-networking data tracking with the acquisition of PostRank, a business dedicated to following the path of user-generated content for analysis.

The Canadian start-up has a few specialities — namely the fact that it collects and monitors social-media data in real time across the web. Some of that content includes comments on stories, bookmarks and Tweets.

Additionally, PostRank owns its own analytics tool for publishers — which might have piqued Google's interest if it is looking to improve its own analytics service. It also owns a 'connect' feature that provides some of this data to brands and PR agencies. Such a feature could lead to greater competition with Facebook Connect. The news was announced on PostRank's site on Friday.

For more on this ZDNet UK-selected story, see Google expands analytics coverage with PostRank acquisition on ZDNet.com.


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Topics: Tech Industry

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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