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Google buys Toronto-based startup Synergyse

The plan is to use Synergyse to scale the training services Google Apps offers to its customers and its customers' users.
Written by Natalie Gagliordi, Contributor

Google has acquired Synergyse, an interactive training platform for Google Apps for Work, built on Google Cloud Platform. Terms of the deal were not disclosed.

In a Google for Work blog post, Google Apps senior director Peter Scocimara said the plan is to use Synergyse to scale the training services and tutorials Google Apps offers to its customers and its customers' users.

Synergyse built virtual coach inside of the Google Apps interface, built on Google Cloud Platform. With voice and text interactive modules that are searchable by topic within our apps, Synergyse will help your users get up to speed quickly -- including when new features are rolled out. The trainings are always up to date, thanks to the power of the cloud. Organizations that use Synergyse see on average 35 percent higher adoption across Apps products, meaning those organizations are more likely to be productive, collaborative and embrace digital transformation.

Toronto-based Synergyse was founded in 2013 by former Googlers Varun Malhotra and Majid Manzarpour. That same year, the startup launched its Synergyse Training service, which essentially puts a virtual guide into Google Apps for Work to help users navigate things like Gmail, Drive and Docs.

In a separate blog post, Manzarpour said Synergyse will be able to accelerate product development by "working even closer with the teams that build Google Apps."

As for Google, the tech giant will likely try to use Synergyse to spur adoption of its productivity software, especially among businesses.

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