Google could give ARM big data center boost

Summary:Here's a look at the fallout should Google go with custom ARM chips in its data centers.

Google is reportedly looking at ARM-based processors for the custom servers that power its data center and cloud.

According to Bloomberg, Google may design its own server processors using ARM technology. If Google follows through it would indicate that the search giant plans a larger rollout. It's unlikely that Google would manufacture ARM chips and then stick with Intel for most processors.

There's an impact on Intel's revenue stream for sure. Bloomberg said that Google is Intel's fifth largest customer.

Here's a look at fallout should Google go ARM.

  • ARM gets data center credibility. ARM executives are very clear about wanting more data center market share. The issue is that gaining share will take time.
  • White-box server growth continues. Google is only going to need more servers so what helps its data centers are going to boost contract manufacturers. Google would likely buy both ARM and Intel servers for a while.
  • Intel takes a hit---maybe. Intel could lose its standing to some degree, but the chip giant would need to be hit by far more than Google to lose significant share. Enterprises would have to go ARM en masse. Another wrinkle is that Intel could theoretically become the foundry for Google's ARM chips. 
  • Enterprises evaluate ARM more. Google would be an excellent proof point that would likely lead to more adoption of efforts like HP's Moonshot server line.

More reading:

Topics: Data Centers, ARM, Google, Processors

About

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.