When most publishers use RSS feeds to syndicate their content, most are hoping readers click through to the original content, and then they can monetize it from there -- unfortunately, consumers of this feed data are often just looking for a quick fix, and not really that interested in the actual source of the information. This has made monetizing content a bit tricky when providing full-text feeds.
When Google bought Feed Burner, they instantly got access to a whole bunch of new ad inventory -- which has largely remained untapped. Google has finally publicly launched their solution to that problem -- AdSense for Feeds.
Google has actually been trying out this service for a long time with a few selected feed publishers, but yesterday they launched it for the rest of the world . This new offering lets publishers very easily include AdSense in their RSS feeds which takes advantage of Google's classic CPC (cost per click) and also CPM (cost per thousand impressions) ads.
To use the service, simply log into your AdSense account, then follow these steps:
1) Click on AdSense Setup 2) Click AdSense for Feeds 3) Fill out the setup form 4) Click "Save" and you're done
Once you've finished this, the feeds you selected will now show ads at a frequency that matches the criteria you specified when setting it up, and you will magically begin receiving checks for all the content you have been syndicating for free all these years.