Google appears to determined to single-handedly solve all of the world's problems.
If that is the case, then healthcare isn't a bad place to start.
The Internet giant is taking another crack at conquering health maladies with an initiative focused on age-related diseases.
Unveiled as "Calico" on Wednesday, there weren't too many more details provided by Mountain View except about who will be spearheading the project.
Google has already called in some big guns, signifiying how much more serious the company must be about this compared to past Google Health products that have flailed in the background of Android, Chrome and even smaller web properties.
An in-depth piece by Time Magazine published this morning pointed toward motivations that hit closer to home -- namely health problems that have been plaguing Google CEO and co-counder Larry Page for some time now.
The Google chief added in the announcement today, "llness and aging affect all our families. With some longer term, moonshot thinking around healthcare and biotechnology, I believe we can improve millions of lives."
The nerve damage to Page's vocal cords(and later confirmed) over the last year, stemming back from his sudden absence at Google I/O in June 2012.
Just before the annual trade show this past May,publicly for first time via Google Plus.
The Google chief added in the announcement today, "Illness and aging affect all our families. With some longer term, moonshot thinking around healthcare and biotechnology, I believe we can improve millions of lives."
Former Genentech CEO and chairman Arthur D. Levinson has been named as CEO of Calico. He is also a founding investor.
He will continue to serve as both a chairman at Genentech and Apple.
Apple CEO Tim Cook even chimed in and praised Levinson's appointment, remarking in a statement that "there is no one better suited to lead this mission and I am excited to see the results."
"For too many of our friends and family, life has been cut short or the quality of their life is too often lacking," said Cook. "Art is one of the crazy ones who thinks it doesn’t have to be this way."