Google launches ‘Glass for women’ with new DVF collection
Google has teamed up with an American fashion designer to deliver a range of its computerised eyewear just for women.
Google pushed Glass into less geeky territory with its in-house designed Titanium collection frames for prescription glass wearers this year. Now the company is taking Glass for a pass at the catwalk with the help of American fashion designer Diane von Fürstenberg (DVF) which first took Google's eyewear down the runway in 2012.
Similar to H&M's collaborations with Karl Lagerfeld and Versace, Google has worked with DVH to launch two new styles in five frame colours and eight shades, adding to the roughly 40 combinations of colours, frames and shades that Explorers can currently choose from.
The "DVH Made for Glass" collection will go on sale on June 23 through UK-headquartered online fashion startup, Net-a-porter, and Google's usual Glass store.
Google announced the new collection in a Google+ update on Tuesday.
In an interview on DVF.com's blog, Google's lead Glass designer, Isabelle Olsson, says the DVH range differ from its Titanium collection since the earlier of the two were unisex designs.
"Glass is designed to make your life easier. It offers a new, unique way of interacting with technology without distracting from your life. And it's about being able to express your personal style at the same time. Diane really understood each of these goals and brought that vision to life. The Titanium Collection, which we released in January, is unisex, so I'm excited that we now have expressive women's styles," said Olsson.
Olsson's favourite of the DVH line is a Shiny Ink frame with Charcoal Glass (pictured). Other styles are Sky Glass with Orchid Mist and Shale Glass with a Shiny Elderberry Frame (pink frames).
"I gravitate towards feminine and minimal designs, so my favorite everyday style is the Shiny Ink frame with Charcoal Glass. I can't wait to wear the Navigator shades in Orchid Mist on vacation in the South of France this summer and when I hit the ski slopes later this year," she said.
The DVF collaboration continues Google's push to ensure Glass isn't written off as a geeks-only product, earlier this month hiring fashion executive Ivy Ross to make take the product mainstream. Ross joined Google after a career in design and marketing with Calvin Klein, Swatch, Coach, Mattel, Bausch & Lomb, Gap and art.com.