Google lures startups to cloud following with $100,000 credit

Google is offering startups $100,000 in credit to turn to the firm's cloud services -- rather than rivals such as Amazon.

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Google has ramped up competition in the cloud space by enticing startups to join its cloud following in return for $100,000 in credit.

The tech giant's new program, the Google Cloud Platform for Startups, was announced at its Google for Entrepreneurs Partner Summit in Mountain View on Friday. In a blog post, Julie Pearl, Director of Developer Relations at Google said early-stage startups are eligible to apply for the scheme as long as they have less than $5 million in funding and under $500,000 in annual revenue.

In addition to $100,000 in Cloud Platform credit, accepted startups will gain access to the company's technical solutions team and 24/7 support. The credits can be used for one year across various Google services including App Engine, Cloud Storage, Cloud SQL and BigQuery.

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"This offer supports our core Google Cloud Platform philosophy: we want developers to focus on code; not worry about managing infrastructure," Pearl writes. "Starting today, startups can take advantage of this offer and begin using the same infrastructure platform we use at Google."

The offer is available to startups worldwide. However, there's a catch: startups must apply through one of approximately 50 partners, including incubators, accelerators and investors which have signed up to offer the credits.

Google's focus on startups is unsurprising, as companies which take the tech giant up on its offer and become established in the Google API ecosystem are unlikely to migrate down the line to rival services such as Amazon Web Services (AWS) or Microsoft Azure.

Read on: In the world of innovation

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