Google is opening up the archives to its users, making it easier for them to search and find emails and calendar events from years past.
Users of both services will be able to export a copy of Gmail and Google Calendar data for both backups and moving the data to other platforms.
In a blog post on Thursday, Google software engineer Nick Piepmeier hinted at a more personal, maybe even emotional, strategy reminiscent of those teary-eyed commercials Google has produced in the past.
"Having access to your data and being able to take it with you is important, especially if that data contains precious memories like old love letters, your first job offer, or that 100-message thread discussing the merits of various cat videos," Piepmeier remarked.
Certainly there are opportunities to walk down memory lane, but it also appears that Google wants to demonstrate it is putting data back in the hands of its users in the wake of revelations about government data mining programs.
Users can opt between narrowing down data by Gmail labels or individual calendars as well as download the whole kit and kaboodle. To sweeten (or just inflate) the pot even more, users can retrieve a single archive file for multiple products, incorporating copies of Gmail, Calendar, Google+, YouTube, Drive, and other Google data.
Users can start downloading Google Calendar data immediately. The Gmail option will be rolling out over the next month.